In 1996, the company imported and distributed Al Emlaq products, which changed, through its product “Super Green Gel”, the cleaning behavior in the Iraqi house from the traditional method, which was based on the petroleum products, to a more comfortable and healthy way.
In the following year, Al Mutasaweq General Trading LTD. was established and it was the first in Iraq which started delivering orders to customer’s door. The company continued to provide the Iraqi market with the new products, where in 2004 it launched nuts products which packed with the modern technology using nitrogen gas instead of the traditional way.